Nick Black Headshot

Nick Black

Senior Web Developer

I build stunning, accessible digital experiences—pixel by pixel, with purpose.

About

Hey there — I’m a Senior Web Developer with a focus on custom WordPress development. With over a decade of experience, I build fast, scalable websites and tailor-made themes and plugins that bring both form and function to life. I have a sharp eye for design and a passion for clean, maintainable code — bridging the gap between aesthetics and performance.

While WordPress is at the core of what I do, I’ve also worked on interactive projects using Unity and AR/VR, crafted responsive email templates that perform across all clients, and implemented analytics solutions to help businesses grow with data-driven insights.

Whether you’re looking for a long-term development partner or a one-off solution, I bring creativity, reliability, and attention to detail to every project.

Collage of programming languages and frameworks I use

Experience

2020 - 2025

Sr. Developer | Digital Yalo

Remote

At Digital Yalo, I wore many hats—from building custom and headless WordPress solutions to leading development on a Unity-based AR app. I mentored junior devs, set up conversion tracking with Google Tag Manager, contributed to a custom Laravel CMS, and supported email marketing campaigns with a developer’s eye for performance and detail.

Augmented Reality Email Templates HTML & SCSS JavaScript Laravel Next.js PHP React SEO Tag Management TypeScript Web Analytics Implementation WordPress

2015 - 2020

Full Stack Developer | MELT

Atlanta, GA

While working at MELT, a full-service marketing agency in Atlanta, I brought digital ideas to life—building custom WordPress sites and web apps, developing interactive experiences for live events, creating custom email templates, and keeping client websites running fast and smooth through ongoing maintenance and optimization.

Angular Augmented Reality Email Templates HTML & SCSS JavaScript PHP SEO TypeScript Virtual Reality Web Analytics Implementation WordPress

2012 - 2015

Multimedia Producer / Front-End Web Developer | Ninja Multimedia

Atlanta, GA

What began as a role in audio and video editing sparked a deeper passion for coding—one that led me to transition into full-time development. I’ve since created custom WordPress sites, hybrid iOS apps, immersive 3D campus tours, and engaging e-learning modules using tools like Microsoft Articulate.

Angular Augmented Reality HTML & SCSS JavaScript PHP Virtual Reality WordPress

Projects

Dash Seasonings Website

Mrs. Dash, a well-known seasoning brand focused on salt-free flavor, needed a modern, performant, and easily manageable website to reflect its vibrant brand and evolving product line. I was brought on as the lead full stack developer to bring in-house designs to life through a custom WordPress build.

ACF (Advanced Custom Fields) HTML & SCSS JavaScript MySQL PHP WordPress

ProView AR iPad App

Augmented reality app that allows Budget Blinds franchisees to help their customers visualize and see firsthand how a window covering will look in a window in their home. Customers can toggle between a variety of products, features and colors to determine what looks best in their space.

C# Unity

Primrose Schools Website

Primrose Schools, a leader in early education and care, needed a modernized, scalable digital presence that would reflect their premium brand and support both national and local marketing efforts. Their legacy site was limiting performance, flexibility, and scalability goals.

I worked with a small team of developers to build the redesigned site using a headless WordPress architecture with a Next.js frontend, delivering a fast, SEO-optimized, and easily maintainable site while empowering the marketing team with an intuitive content management system.

Apollo GraphQL Headless WordPress HTML & SCSS JavaScript PHP

B&G Foods Website Migration and Rebuild for 50 Brands

B&G Foods, a major player in the consumer food industry, needed a large-scale migration of 50+ individual brand websites—ranging from household names like Ortega and Green Giant to more niche specialty foods—onto a unified, modern WordPress platform. The goal: streamline content management, improve performance, maintain SEO integrity, and deliver a cohesive user experience across all brand sites.

ACF (Advanced Custom Fields) Git JavaScript MySQL PHP SCSS WordPress WP Engine

Recommendations

Here are some kind words from people I've worked with.
Check out my LinkedIn for more.

Thank you to everyone who has taken the time to write a recommendation for me!

Arnold Huffman | Digital Yalo

Founder and CEO at Digital Yalo and former CWRU Alumni Board President

Nick is a valued member of our Yalo Tribe in our Dev department. He has been a true warrior for our clients and an outstanding teammate to our other developers. As a full stack developer, Nick tackled a wide range of projects for our clients from AR/VR to mobile apps to websites.

He is available and responsive both when you most need him and even when you just trust that he is doing his daily job. Over the 4 years and numerous clients, Nick has delivered for us. And on top of all that, I think Nick’s best quality is being a stand up guy, a guy that your teammates can trust, and someone that everyone wants to be friends with. I have greatly appreciated all of Nick’s skill, effort and commitment to our Yalo clients and to his colleagues.

Elijah Williams | Digital Yalo

Junior Developer

I had the privilege of working closely with Nick at Yalo for ~2 years, where he was a Senior Developer and one of my main mentors. I started as an intern, and from day one, Nick helped onboard me, made me feel welcome, and shared a ton of knowledge that helped me grow — ultimately leading to my first full-time role. Nick is mix of technical expertise and genuine kindness. He’s incredibly skilled across the board — from building custom WordPress themes and styling responsive frontends, to working with headless setups using GraphQL.

He also knows his way around WPEngine, GTM, and GA4, and always made time to help anyone who had any questions, all with a great attitude. He is someone you can count on as a team member, mentor, and friend. He also brings design skills that complement his dev work, using tools like Adobe Photoshop to make quick, efficient edits that saved time and kept things moving. Working with Nick has positively impacted my life, and I am grateful to have met him.

Jorge Garcell | Digital yalo

Senior Developer

Nick is an outstanding team player, always willing to jump in and assist whenever needed. His expertise spans across PHP, HTML, JavaScript, CSS, WordPress, Laravel, AWS services, and much more. One project that stands out was a Laravel-based web application we developed as a digital curriculum platform for a network of schools under a franchise corporation. In this project, Nick played a key role, handling both backend and frontend development, as well as the configuration and integration of AWS services to ensure the platform’s reliability and scalability.

What truly sets Nick apart is his ability to work independently and take initiative. He doesn’t wait for direction, he identifies opportunities for improvement and takes action, always pushing the project forward. Nick would be a valuable asset to any team or independent project, and I would highly recommend him without hesitation.

Let's Talk

If you have any questions or just want to say hi, feel free to reach out!