B&G Foods Website Migration and Rebuild for 50 Brands

B&G Foods, a major player in the consumer food industry, needed a large-scale migration of 50+ individual brand websites—ranging from household names like Ortega and Green Giant to more niche specialty foods—onto a unified, modern WordPress platform. The goal: streamline content management, improve performance, maintain SEO integrity, and deliver a cohesive user experience across all brand sites.

• Custom Theme Development:
  Built reusable, modular themes using ACF Flexible Content fields to allow marketing teams to quickly create and edit content without developer intervention.

• Data Migration:
  Helped develop scripts to pull content, media, and metadata from legacy CMS platforms and import them cleanly into WordPress, preserving URL structures and minimizing SEO impact.

• Performance Optimization:
  Implemented lazy loading, asset minification, and efficient database queries to ensure fast load times across all sites—even under high traffic.

• Responsive & Accessible Design:
  Worked with designers to ensure WCAG-compliant, mobile-first layouts were delivered across all pages and templates.

• Deployment & QA:
  Used Git and WP Engine deployment tools for efficient rollouts. Handled cross-browser testing, bug fixing, and post-launch support under tight deadlines.

• Successfully migrated and rebuilt 50+ brand websites within the set timeframe.

• Created a highly flexible, scalable WordPress environment that drastically improved content management efficiency.

• Enhanced page speed, mobile responsiveness, and user experience across all brands.

• Maintained organic search performance and analytics continuity post-migration.